... advising the world's most aspiring, but thoughtful companies.

Abraham Maslow

"If you plan on being anything less than you are capable of being, you will probably be unhappy all the days of your life."​

Sam Walton

"There is only one boss: the customer. And they can fire everybody in the company from the chairman on down, simply by spending his money somewhere else."​

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Why Choose Us?


'Why choose us?' is a good question that we don't take lightly. Our answer may be a bit long-winded, but it's an important choice, so we thought we'd take the time to explain. If you haven't found what you're looking for on this site, please do not hesitate to contact us. 


  1. Referrals—We'd like your reason for choosing us to result from a referral from someone we've helped before. Referrals or recommendations are the highest form of recognition and are the best reason we can give to 'Choose Us'. However, if that's not the case, we've added a testimonials page, which you may find useful for learning what others have experienced by engaging us!

  2. Authenticity - Our firm strives to make a tangible difference to the people and organisations we work with. That means, if we don't think we can help you better than anyone else, then we'll be the first to let you know and explain why. We'll also try to help you find someone who can. We can't, don't and won't work with everyone we meet. We made a commitment when we first began that performing well and client success were very important to us. Integrity is one of our core values, and authenticity and honesty are non-negotiable. We've turned away lucrative opportunities simply because we were the wrong fit. Achieving outstanding results for our clients can be challenging and complex work, so ensuring we can work together easily and deliver what we say we can is essential. We need to achieve results, but we also need to enjoy the journey. Giving the best advice requires empathy for a client, which can only come from mutual respect and great relationships. We have a passion for what we do and can achieve, and are uncompromising in our courage to challenge clients and make a difference to those who work with us. 

  3. Delivery - On the delivery side, high director-level involvement, targeted expertise, responsiveness, and a practical 'hands-on' approach are key to how we work. In most cases, we've generally done it before, so we have a good idea of where to look for opportunities and risks. However, every business is unique in its capabilities and challenges, so we don't assume. The classic designer Angelo Donghia said "..assumption is the mother of screwup"; which we find to be the root of many problems we get asked to solve. Our best work is done on the playing field instead of in the grandstand, so we like to work closely with our clients and their team.

  4. Experience - Our key point of differentiation is that we have real experience and a proven track record of achievements, which we find rare with other consultants. Doing it before means understanding how to engage at all levels with our clients. We know what's coming and how to confront it. It can be challenging to find an advisor with the right experience who has not just played the game, but played it well and won. Our approach seeks to share our experiences, achievements, and the critical ingredients for success with clients.